Chola, Eicher Polaris in pact for Multix funding

PUNE: Cholamandalam Investment and Finance Company Limited (Chola) and Eicher Polaris Pvt. Ltd have entered into a strategic agreement to extend finance to purchase Multix, India’s first Personal Utility Vehicle which Eicher Polaris Pvt. Ltd. has recently launched.
Multix is targeted at independent businessmen. Through this partnership, Chola intends to offer convenient, quick and easy access to attractive vehicle financing options to prospective Multix’s customers across India.
Multix is a purpose-built vehicle that has been created ground-up to offer the power of extreme 3-in-1 adaptability of family, business and power generation to the consumer. With an aim to drive disruptive growth in the segment, Multix will be launched in 30 cities to start with, and vehicle deliveries will begin in August, 2015.
On entering into an agreement with Eicher Polaris Pvt Ltd., Chola becomes a preferred financier for Multix. With this, auto retail finance for Multix will now be available throughout the 534 branches of Chola and at all proposed dealerships of Multix across India.